About Us
Simply Doughnuts: Taste & Innovation
Simply Doughnuts is an independent, multi-award-winning British manufacturer of extended shelf-life doughnuts. We’re based in Lancashire and we have a passion for innovative, great-tasting food.
Our doughnuts are made to a private recipe and by a process that we keep a closely guarded secret. It is our unique combination of quality ingredients and know-how that enables our doughnuts to keep their freshness and flavour for so long.
In 2020, our expertise in long-life food production techniques was recognised with a Queen’s Award for Enterprise, in the category of “Innovation.”
An expert doughnut manufacturer
As you’ll see on our Doughnut Range page, we manufacture doughnuts in a range of flavours and sizes. Whatever your preference, you can be sure that every product will be fresh, tasty and long-lasting.
We’ve been developing and improving our recipes since we launched in 2012, and we’ve grown steadily; today, we serve customers throughout the UK and beyond. These customers include major wholesalers and some of the country’s best known retailers – organisations that demand the very best in terms of manufacturing capabilities and quality assurance.
Quality assured
Simply Doughnuts is AA rated by Brand Reputation Compliance Global Standards (BRCGS, formerly known as the British Retail Consortium) confirming that we maintain all the robust standards of safety, hygiene and quality control that modern clients expect.
We’re fully equipped with our own modern manufacturing plant and can deliver large or bespoke orders at relatively short notice. We supply UK wide. Our extended shelf-life doughnuts can be delivered at ambient temperatures but, unlike other products, they can also be transported in refrigerated vehicles for up to six hours without any deterioration in either texture or flavour.
In short, we put at your disposal a dedicated doughnut manufacturing facility that gives you great taste, great product quality and a shelf-life that is utterly unsurpassed.
Questions and answers
Who makes Simply Doughnuts?
Simply Doughnuts Ltd, an independent British manufacturer. Its founder, Shiraz Master, was awarded an MBE for services to the promotion of food and drink, to business and to philanthropy.
When was Simply Doughnuts founded?
Simply Doughnuts launched in 2012 and has been developing and improving its recipes ever since. The business has grown steadily and today serves customers throughout the UK and beyond.
Which retailers and wholesalers stock Simply Doughnuts?
Customers include major wholesalers and some of the UK's best known retailers. Classic Mini Rings are sold in SPAR stores owned by James Hall and Co, and recent listings include Booker, Heron Foods and Tesco Northern Ireland.
Can Simply Doughnuts supply large or bespoke orders?
Yes. Simply Doughnuts can deliver large or bespoke orders at relatively short notice, and already supplies customers UK wide and beyond, including major wholesalers and convenience retailers.
Can Simply Doughnuts products travel in refrigerated vehicles?
Yes. The doughnuts can be delivered at ambient temperatures, but they can also be transported in refrigerated vehicles for up to six hours without any deterioration in texture or flavour.