Case study 01
Meal Deal Offers
Ring Bake doughnuts can be refrigerated down to zero degrees Celsius without going hard, so they can be sold as part of refrigerated ‘meal deal’ offers.
Case Studies
Simply Doughnuts: Other Markets
Simply Doughnuts’ products are sold in many different settings: supermarkets, hypermarkets, convenience stores, garage forecourts, catering outlets and more. In this section, we show just some of the many ways in which our products are adding value to the customer experience.
Case study 02
Garage Forecourts
In garage forecourts and convenience outlets, Simply Doughnuts products are often sold alongside coffee machines to provide a handy ‘drink and a snack’ option for travellers.
Case study 03
Cinemas and Leisure Venues
In their easily re-closable cartons, Classic Mini Rings minimise mess.
Offering a combination of great taste and convenience, they are ideally suited for sale in cinemas and other leisure venues.
Case study 04
Food Festivals and Exhibitions
As easy, on-the-go treats, our doughnuts are perfect for popular public events, trade shows, food festivals and many other occasions.
They require no refrigeration or heating before sale, nor any other special facilities, so they add appeal to stands without demanding a lot of time and attention.
Case study 05
Concessions
Our long-lasting doughnuts can all be stored and sold at ambient temperatures, so they’re an ideal addition for fast food outlets that want to boost their appeal without having to devote staff time to freezing, thawing and preparing stock.
What’s more, they won’t add to retailers’ energy costs and, because of their long shelf-lives, they present far fewer risks of expiry before sale.
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