On 14 March 2024, Simply Doughnuts signed a letter of commitment to support the principles and delivery of the UK Food Waste Reduction Roadmap.

The Roadmap is designed by IDG and the waste-minimisation charity WRAP – ‘The Waste and Resources Action Programme’. It provides a structure through which UK retailers, food manufacturers, hospitality and food service companies can reduce food waste. In this way, all the organisations that sign up to it can contribute to delivering the United Nations’ Sustainable Development Goal (SDG) target 12.3, which calls for a 50% reduction in global food waste per capita by 2030.

The Roadmap features several important milestones that will need to be reached on this ambitious journey. WRAP writes:

“With less than eight years left to achieve this ambition, we are calling on all large food and drink businesses to commit to the Roadmap by: adopting a food waste reduction target, measuring food waste in accordance with best practice, sharing their data with WRAP annually, and working together to take action to reduce food waste in operations, in supply chains and in households.”

Simply Doughnuts is proud to be supporting the initiative. Since our formation, food waste minimisation has been a key focus of our R&D work, and we have enabled retailers to achieve substantial reductions by offering products with greatly extended shelf-lives. However, there is always more that companies can do, and this Roadmap will help us to target incremental improvements.

Companies wishing to sign up can do so via the WRAP website, which also provides a number of free tools, templates and guidance documents.