Our membership will help us to raise Simply Doughnuts’ profile, to access additional expertise in international trade, and to connect directly with more international buyers. It also comes with a listing for Simply Doughnuts on the Food Collaborative website.

Commenting on the move, managing director Shiraz Master said: “We already sell into the Republic of Ireland and a host of Gulf states, but the connections we’ll make through our new FDEA membership should allow us to accelerate our progress in other overseas markets.

“It’s likely to create a number of new opportunities. For example, it will help us to map the latest industry trends and innovations, it will enable us to make direct pitches to retail buyers, and it will present new opportunities to take part in important trade events. The most imminent of these is a two-day meet-the-buyer event in London, which should be of real interest.”

The FDEA as a whole has a stated ambition to boost UK food and drink exports to £35 billion by 2035, which would be equivalent to achieving £1bn of new sales every year.

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The agreement came to fruition on 31 July, when the first deliveries hit the shelves of 165 outlets across the North of England.

Simply Doughnuts has built a long and successful track record of supplying to SPAR stores UK-wide, so this new supply deal builds on a well-proven formula: a popular product available from well-placed local convenience stores.

“We’re delighted to be working with James Hall & Co,” said Simply Doughnuts MD, Shiraz Master. “I’d like to thank their team for their trust and commitment, and like everyone here, I’m looking forward to building a productive working relationship.”

The Classic Mini Rings are reaching a steadily growing market. This latest listing with James Hall & Co follows other successes this year, including with Booker, Heron Foods and Tesco Northern Ireland.

The post Classic Mini Rings at SPAR James Hall & Co first appeared on Fresh doughnuts with long shelf lives | Simply Doughnuts.