Timeline

2012
  • Company formed
  • SALSA accredited
  • 10% recyclable packaging
2013
  • Shelf life extended to 14 days
  • Product launched
  • 40% recyclable packaging
2016
  • Shelf life extended to 22 days
  • New receipe with 10% less sugar
  • Investment in semi-automated equipment
2018
  • Shelf life extended to 30 days
  • New recipe with 10% less salt
  • BRC / BRCGS accreditation
2020
  • Queen's Award for Enterprise (Innovation)
  • Exporting to the Gulf States
  • 100% recylable packaging
2022
  • Shelf life extended to 34 days
  • Vegan product approved by Vegan Society
  • Sedex membership
2023
  • Shelf life extended to 40 days (Mini Rings)
  • Expansion of Gulf States markets
  • Launch of Ring Bake doughnuts with 5-month shelf lives