Simply Doughnuts has been shortlisted as a finalist in The Grocer New Product Awards 2022, in the Cakes and Biscuits category. We secured our place in the finals on the strength of our new Vanilla Flavour Mini Doughnuts, which we launched this year.

The Grocer Awards are one of the industry’s most respected accolades and, in the finals, we will find ourselves in impressive company. In our category alone, we’ll be competing with such names as McVitie’s and Mr Kipling, while other big-brand finalists include Heinz, Birds Eye, Weetabix, St Pierre, Hovis, Cadbury and Ferrero Rocher.

“I’m really pleased that we made it to the finals,” said Simply Doughnuts MD, Shiraz Master. “Regardless of whether or not we win, it’s important to be seen alongside such well-known brands. It’s great for market recognition and it always helps to boost our profile in the eyes of potential stockists and buyers.

“It also means that we’re currently in the running for three national awards this year: this one with The Grocer, plus the Food & Drink Federation Awards and the 2022 Baking industry Awards. With all that and two shortlistings in the regional BIBA awards, it’s proving to be an exciting year.”

The full list of finalists for The Grocer New Product Awards can be seen here.

The awards evening will take place on Tuesday 15 November 2022 at the Hilton Bankside, London.