At the event, we won an Outstanding Export Achievement Award, which recognised our success in developing key markets in the Gulf States.

In an official statement, the Chamber wrote: “Simply Doughnuts exports its fresh, long shelf-life doughnuts to the largest hypermarkets in the Gulf States. It has increased its exports year-on-year and has reinvested to boost production capacity, to drive continued product innovation and to increase its workforce.”

Responding to the announcement, company chair Mike Wilson said: “This is a wonderful way to conclude our series of award wins for 2023, and it’s especially nice to see our ongoing investments being acknowledged and applauded.

“This is all part of our continuing efforts to build our domestic and export markets while maintaining the highest quality standards. We’re doing this partly by highlighting the commercial and environmental benefits of longer-lasting ambient products. Food waste-minimisation is a growing trend and we’ve been a leading innovator in this sector for many years. We have a genuinely unique product and we intend to build upon our prominent position in 2024 and beyond.”

Speaking on behalf of the Chamber, Mandy Lockett, International Business Director said: “The International Trade Club’s final meeting of the year was a resounding success, bringing together the international business community to celebrate amazing achievements and set the stage for continued growth in 2024. A huge congratulations to each of our worthy winners – your successes this year deserve to be celebrated.”

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The event, which was held at the London Hilton Bankside, attracted food industry businesses from across Britain and featured a total of 17 categories.

Naming Simply Doughnuts as the winner in the Export Award, judges commented on our success in moving into new markets in the Middle East, and the effectiveness of our research and planning.

We were also shortlisted as a finalist in the Ambient Manufacturing Company of the Year Award. Other finalists in various categories included such well-known brands as Birds Eye, Princes, Charlie Bigham’s and Nestlé.

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