To commemorate the Platinum Jubilee of Queen Elizabeth II, the country’s longest-reigning monarch, we have introduced new, special edition packaging for some of our best-known products.

Pictured, for example, is the new-edition label for our popular Classic Mini Rings, temporarily re-styled as our “Jubilee Mini Rings.”

“We’ve enjoyed introducing the new Jubilee packaging,” said Simply Doughnuts managing director, Shiraz Master. “As the recipient of a Queen’s Award for Enterprise in 2020, we feel a definite connection with Her Majesty the Queen and we’re keen to play a part in celebrating her amazing achievement. No British monarch has reigned for longer. This is the first time in history that the country has witnessed a Platinum Jubilee, so it’s a genuine once-in-a-lifetime occasion.”

The special edition packaging should start to appear in supermarkets and other retail venues throughout May.