At the end of July, Simply Doughnuts added another prestigious award to its growing collection.

The 2021 Made in the North West Awards took place on the evening of Wednesday 28 July at the Lowry Hotel in Salford. During the event, judges announced Simply Doughnuts as the winner of the Food & Drink Award category.

They noted that, as a company, we were “intriguing, committed to sourcing local ingredients and really innovative.”

Organisers commented that the event, which was held in partnership with the Department for International Trade, “acknowledged and celebrated the cream of North West manufacturing, who are among the most pioneering and dynamic in the world.”

The Food & Drink Award was one of the two most hotly contested categories on the night, featuring a total of eight finalists.

“We’re delighted to have been named as a winner,” said Simply Doughnuts founder and managing director Shiraz Master. “The last two years have been challenging by anyone’s standards, and we – like everyone else –  have been busy adapting our strategies to cope with the pandemic. I’m very proud of the efforts that everyone in the Simply Doughnuts team have made over this period, and this latest award is very much a recognition of all that hard work.”