In January 2022, keen to do more to promote corporate social responsibility, Simply Doughnuts announced its membership of Sedex.

Sedex is a global, not-for-profit membership organisation that is home to one of the world’s largest collaborative platforms for sharing data on supply chains. It is used by more than 38,000 members in over 150 countries to manage performance around labour rights, health & safety, the environment and business ethics.

For over twelve years Sedex has been developing technology, tools and partnerships that enable many of the world’s leading brands and suppliers to monitor and report on responsible practices.

The organisation notes that “Being a member of Sedex is a sign of Simply Doughnuts’ willingness to share information and to use this information to help manage and improve ethical standards within the supply chain.”

Announcing the company’s membership, managing director Shiraz Master said: “Like many businesses, we want to succeed in more than just commercial terms. We want Simply Doughnuts to be a force for good; to operate responsibly and to support the movement towards more transparency and more ethical behaviour in supply chains. Becoming a member of Sedex takes us another big step in that direction.”