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Simply Doughnuts has been shortlisted as a finalist in The Grocer New Product Awards 2022, in the Cakes and Biscuits category. We secured our place in the finals on the strength of our new Vanilla Flavour Mini Doughnuts, which we launched this year.

The Grocer Awards are one of the industry’s most respected accolades and, in the finals, we will find ourselves in impressive company. In our category alone, we’ll be competing with such names as McVitie’s and Mr Kipling, while other big-brand finalists include Heinz, Birds Eye, Weetabix, St Pierre, Hovis, Cadbury and Ferrero Rocher.

“I’m really pleased that we made it to the finals,” said Simply Doughnuts MD, Shiraz Master. “Regardless of whether or not we win, it’s important to be seen alongside such well-known brands. It’s great for market recognition and it always helps to boost our profile in the eyes of potential stockists and buyers.

“It also means that we’re currently in the running for three national awards this year: this one with The Grocer, plus the Food & Drink Federation Awards and the 2022 Baking industry Awards. With all that and two shortlistings in the regional BIBA awards, it’s proving to be an exciting year.”

The full list of finalists for The Grocer New Product Awards can be seen here.

The awards evening will take place on Tuesday 15 November 2022 at the Hilton Bankside, London.

We are pleased to announce that Simply Doughnuts has been shortlisted as a finalist in the 2022 Baking industry Awards, under the ‘Sustainable Initiative of the Year’  category.

The full list of categories, with links to all named finalists, can be found here on the BIA website. The ‘Sustainable Initiative of the Year’ award is sponsored by macphie.

Commenting on our nomination, which referred to our company-wide waste-reduction efforts, the judges noted that we had been able to report “strong figures and impressive results.”

The results will be announced at the Awards dinner, which will be held at the Royal Lancaster London on Thursday 20^th October 2022.

In early July, the Food and Drink Federation  announced the nominees for the FDF Awards 2022, which it notes, “celebrate exceptional talent, excellence and innovation in the food and drink industry.”

Simply Doughnuts has been shortlisted for two categories: the Business Resilience Award, and the Product Innovation Award.

Our nomination under the Resilience category was based on our response to the challenges of the Covid pandemic and the ways in which retailers’ needs and priorities have changed. The long shelf-lives of our products played an important role in reducing retailers’ waste-related risks during the various lockdowns. At the same time, we were busy investing in new equipment to increase production capacity while simultaneously reducing waste and achieving greater energy efficiencies.

Our nomination under the Product Innovation category was based on our development of new flavours – particularly for our growing export markets – and our work to extend shelf-lives even further, from 30 days to around 34 days.

Hosted by celebrity restaurant critic Jay Rayner, the FDF Awards will take place on Thursday 15 September 2022 at The Royal Lancaster Hotel in London. The winners will be announced then.

We previously announced that we had been shortlisted for the interview stage of the 2022 Be Inspired Business Awards (BIBAs). We were shortlisted for two categories: the Global Business of the Year, and the Green Business of the Year.

We can now announce that we made it through that stage and are now officially a finalist in both categories.

The interview stage entailed giving a 20 minute presentation, followed by a 35 minute Q&A session in which the judges asked detailed questions about various elements of our presentations.

The winners of each category will be announced at the awards evening itself, which will take place on 16 September at the Blackpool Tower Ballroom. More details can be found on the BIBAs website.

On Thursday 9th June, a team from Simply Doughnuts attended Tesco’s 2022 Business Update event in London. The event was a great opportunity for suppliers – their senior management, accounts teams and strategic sales and marketing staff – to learn about Tesco’s latest innovations and priorities.

Group CEO Ken Murphy (pictured right) spoke about Tesco’s vision and core purpose, while Ashwin Prasad, Group Chief Product Officer (pictured left) identified opportunities for growth and further innovation.

The event also afforded an opportunity to meet with key personnel after the presentations. We took the chance to talk with both Ken Murphy and Ashwin Prasad, and to learn about how Tesco is seeking to help consumers with ongoing cost-of-living pressures.

It was good to hear that there is a continuing emphasis, within Tesco, on sustainability and the minimisation of food waste. These are priorities that we very much share, and on which we have been making great progress in recent months.

On 30 May, the hosts of the 2022 Be Inspired Business Awards (BIBAs) announced that Simply Doughnuts had been shortlisted for two categories: Green Business of the Year, and Global Business of the Year.

All entrants’ submissions are scored before the shortlisting decisions are made. In her notification email, Babs Murphy, chief executive of North & West Lancashire Chamber of Commerce wrote to say that, for each category, we were “one of the top-scoring businesses who have made the shortlist.”

Green Business of the Year

Our shortlisting in this category reflects a host of new initiatives over the last year, including:

• Investing in new plant that requires less water and produces less material waste
• Diverting 100% of waste from landfill
• Reducing road miles through supply-chain and logistics improvements
• Developing new packaging that requires less plastic
• Further extensions to product shelf-life

Global Business of the Year

We made the final this year on the basis of our recent successes in developing new export markets in Europe and the Gulf States. We are now supplying a number of well-known retail chains and we’re committed to expanding our overseas markets further, throughout this year and beyond.

The BIBAs

This year’s finals will take place on 16 September at the Blackpool Tower Ballroom. More details can be found on the BIBAs website.

On Sunday 15th May 2022, we supported Muslim Hikers with a donation of doughnuts for its 130-strong group of walkers. They were climbing Cadair Idris in the Snowdonia National Park in North Wales.

The group hosts organised walks in North West England, North Wales and elsewhere, and has a steadily growing membership. It promotes diversity, physical activity and an appreciation for the great outdoors, so we were naturally pleased to help.

Athlete, mountaineer and group founder, Haroon Mota thanked us for “the delicious post-trek treats” and provided the accompanying photographs.

More photos, together with  details of the group’s forthcoming walks, can be found on its website and social media platforms. (The group’s Twitter page also includes a video of the doughnuts being handed out to the walkers as they arrive back.)

On the evening of Thursday 5 May, members of the Simply Doughnuts team attended the ‘Made in the North West Awards’ at the Lowry Hotel in Manchester.

We were finalists in the Sustainable / Ethical Manufacturer award category so we were naturally delighted when the judges announced Simply Doughnuts as the winner.

Our operations manager Evita Dambrauska took to the stage to accept the award trophy, together with PA / administration manager Fatima Raja.

Fatima thanked the judges and explained that we have always made waste minimisation a cornerstone of our operations. She explained how our products’ long shelf-lives help to minimise waste, and some of the many ways in which they can help retailers to reduce their carbon footprints.

She also noted that Simply Doughnuts was continuing to set a good example in terms of its commitment to diversity, and helping people from disadvantaged backgrounds to develop their employability skills.

Further details can be found in our previous article announcing our original shortlisting for the award.