In December 2024, following a site inspection and audit , BRC Global Standards renewed its AA certification grade for Simply Doughnuts.

We have maintained this top-rated grade since 2018. Before then, we held SALSA accreditation.

Founded in the UK, BRCGS notes that its “Global Food Safety Standard has set the benchmark for nearly 25 years… (and) is the most widely accepted food safety standard in the world.

“Developed with input from industry, it provides a framework to manage product safety, integrity, legality and quality, and the operational controls for these criteria in the food and food ingredient manufacturing, processing and packing industry.”

Over recent years, BRCGS has made occasional unannounced inspection visits, on the strength of which we have also achieved the top grade. However, in such cases, the grade is shown as AA+ to indicate that the audit was not pre-arranged. Consequently, depending on the most recent inspection, we will sometimes report our grade as AA (as per December’s result) and sometimes as AA+.

In response to the award notification, our chair Mike Wilson said: “This is another fantastic achievement by the Simply Doughnuts team. It has come at the end of what has been a fabulous year for us, with so many highlights. We have also laid some great foundations that will enable us to carry on building the business next year. We’re all looking forward to the challenges and the opportunities ahead.”